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	<title>Black&#38;White™ &#187; Products&amp;Services</title>
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	<description>Explorations in Between</description>
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		<title>Anatomy of a Noob &#8211; Why your Mom Sucks at Computers</title>
		<link>http://000fff.org/anatomy-of-a-noob-why-your-mom-suck-at-computers/</link>
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		<pubDate>Tue, 22 Jun 2010 19:26:23 +0000</pubDate>
		<dc:creator>Thomas Petersen</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital Philosophy]]></category>
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		<description><![CDATA[The words metaphor and intuitive are often used in UX. They are the metrics we use to judge the quality of a solution. But is this quality really as universal as we might like to believe? Let me introduce you to my mom. (Insert random &#8220;yo&#8217; momma&#8221; joke here) Some years ago I needed a [...]]]></description>
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		<title>Mr. Brand Manager&#8230;tear down this wall! &#8211; Re-branding Branding</title>
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		<pubDate>Sat, 16 Jan 2010 15:47:23 +0000</pubDate>
		<dc:creator>Thomas Petersen</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
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		<description><![CDATA[We must evolve our understanding of branding. Too long have companies and their agencies been treating values as if they are merely words to play around with. In this next decade, brands will be judged on their ability to be what they claim they are. But before I get into what that mean, let&#8217;s take [...]]]></description>
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		<title>Getting to the Customer &#8211; Why Everything You Think about User-Centred Design is Wrong</title>
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		<pubDate>Tue, 24 Nov 2009 12:55:59 +0000</pubDate>
		<dc:creator>Thomas Petersen</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Products&Services]]></category>
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		<description><![CDATA[Let me ask you a question. If you had an idea for a new hammer and you wanted to test it, which of the following ways do you think would yield you the most valuable feedback? I am guessing most of you would choose #4. After all, getting a feel for the hammer requires the [...]]]></description>
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		<title>A simple model for innovation</title>
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		<pubDate>Tue, 17 Nov 2009 12:09:58 +0000</pubDate>
		<dc:creator>Thomas Petersen</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Products&Services]]></category>
		<category><![CDATA[Product Design]]></category>

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		<description><![CDATA[Finding the next big thing is probably one of the biggest challenges in the world of startups. Countless companies, entrepreneurs and VC’s spend a considerable amount of time plus money figuring out where and what to invest in. Yet often the game changers seem to be coming out of nothing and from unexpected areas. Is [...]]]></description>
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