CONTEXT -more data is faster 

When information is evaluated without context—regardless

of highly sophisticated analytics, an infinite amount of

compute, energy or time, little if any relevance can be

established with certainty.

When information is first placed into context with prior

observations, relevance can be determined with basic

algorithms and insignificant amounts of compute power.

When each new observation builds on earlier observations,

context accumulates. Context accumulation improves

accuracy over time and leads to an exciting phenomenon

whereby more data is faster – much in the same way the last

few pieces of the puzzle are as easy as the first few, despite the

fact there are more observations in front of you than ever

before.

Information in context makes smart systems smarter. When

applied to financial services, more fraud is stopped. When

applied to health care, patients live longer, and when applied

to transportation optimization, cities produce less carbon.

Jeff Jonas, IBM Distinguished Engineer, Chief Scientist, IBM

Entity Analytics. He has a blog. Two articles to check out:

Algorithms At Dead-End: Cannot Squeeze Knowledge Out Of A Pixel

Puzzling: How Observations Are Accumulated Into Context

Source: What Matters Now, p. 49/82. Freely download and share.