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	<title>Black&#38;White™ &#187; Branding</title>
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		<title>Mr. Brand Manager&#8230;tear down this wall! &#8211; Re-branding Branding</title>
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		<pubDate>Sat, 16 Jan 2010 15:47:23 +0000</pubDate>
		<dc:creator>Thomas Petersen</dc:creator>
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		<description><![CDATA[We must evolve our understanding of branding. Too long have companies and their agencies been treating values as if they are merely words to play around with. In this next decade, brands will be judged on their ability to be what they claim they are. But before I get into what that mean, let&#8217;s take [...]]]></description>
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		<title>What&#8217;s in a name &#8211; Tips for naming your startup</title>
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		<pubDate>Tue, 27 Oct 2009 23:23:49 +0000</pubDate>
		<dc:creator>Thomas Petersen</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<description><![CDATA[Finding the right name for your company can be a long an laborious if not even costly task. There are however a couple principles that can help you along. Back in the days, when I was a young and hopeful rock-star, we always struggled with finding a perfect name for the band. It always created [...]]]></description>
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