overnight cialis fedex is levitra will help for premature cialis brand tablets can i bring viagra on a plane to us does viagra give you a erection after you come in what name we get viagra in india maxalt official website lisinopril safe levitra cost usa does cialis really help viagra ankara market amoxil in powder for sale how fluconazole 200 mg works oral thrush bluecross viagra famciclovir safe pregnancy adverse drug interactions prednisone cialis tadalafil pills c50 viagra cipla forum how does cialis help people old viagra commercial women should not take or handle lasix 40 mg before drug test to pass dubai prescription drugs cialis ccrx cialis diflucan singke dose vs long term treatment son took viagra then went to mom with a boner boy takes viagra tube purchase lipitor canada will 200 miligram of viagra get me hard diet pills in i put viagra in my friends drink cheapest price on meridia diet pill cialis more sensitive is viagra legal to possess what is the price of viagra 50 mg at walmart cialis and gbh viagra pfitzer generic lisinopril inactive ingredients cost of staxyn versus viagra special offer kamagra gel effect of cialis on females clomid dose length men fluconazole tablets ip 150 buy online why viagra would not work can you smoke marijunaa and take cialis does chewing cialis work quicker female cialis au what happens when you come off viagra sertraline how supplied how can u give a puppy doxycycline liquid 100mg why does boys take viagra cialis cant ejactulate how valtrex works cold sores how to viagra online valtrex generic mylan expit sildenafil 50 mg soy diabetico is terbinafine hydrochloride cream safe for infant buy tadalafil thailand lexapro 6 days nothing yet taking arginine with viagra cialis effects on prostate strattera higher dose cuddle chemical viagra boosts performance where to purchase propecia online no prescription quetiapine overdose amount levitra edmonton using 80mg cialis will erection subside after ejaculation with cialis cost cialis 30 day cialis its effects cialis daily how much does it cost viagra hr purchase valtrex online what does viagra cost in pharmacy birth control levitra pill viagra less effective after workout canada diet hoodia pill loss viagra prescription how long before xenical works buy propecia mastercard to buy lasix in singapore once daily cialis vardenafil hcl fast can u buy viagra over the counter in the uk what is minimum dose of viagra purchase cipro hc dr prescribe cialis 25 year old where to buy clomid or nolvodex in australia cialis time effectiveness free viagra pens assistance with cost of viagra viagra erection young people womenera female viagra 100mg pills azithromycin 500mg 3 day pack where to buy viagra in malaysia store viagra prezzo usa how hard will i be if i take a viagra cheap 90 day supply of clopidogrel lexapro dose for ocd cialis professional what is side effects ofdaily cialis viagra to delivery on the same day malaysia where ti buy black cialis c800 do lexapro stops working herbal viagra women uk what is the aveage shelf life for cialis lexapro available generic prednisone immunosuppressive dose muscle pain cialis medrol dose pack or prednisone use of viagra spray and fuck wife compare levitra levitra levitra purchase viagra 25mg i would like to purchase a lamisil spray how long can you go without propecia buying cialis online safe clomiphene citrate for sale walgreens maria silvia levitra buy azithromycin 1 gm packet without prescription cheap where can i get viagra in edmonton does metronidazole gel work what is the side effect of viagra 50 mg viagra pricing at walmart how fast does cialis kck in buy viagra korea over the counter nolvadex for sale dianabol erectyle dysfunction viagra buying acyclovir cream online no prescription i want viagra in pakistan viagra pharmacy prague order flagyl cream without prescription zyprexa bipolar disorder 2 bad effects of viagra urdu how many viagra in a package voucher for cialis free trial acheter cialis generique paysafecard europe atomoxetine drugs forum xenical online support the best price for viagra para que serve o medicamento cialis e cuanto custa viagra with heart condition how long for doxycycline for sinus light switch buy viagra viagra for sale fast shipping mastercard can i combine cialis and viagra cipro online safe cialis 2.5 mg every other day levitra not covered by my insurance what is the ingredients in viagra generic flagyl buy online hot tubs and levitra what is the important of viagra to a man wal mart prescriptions cialis strongest herbal viagra himax better than viagra perfect for all age group tadalafil in pulmonary viagra men brand tadalafil an wbc hydrochlorothiazide sildenafil is fish amoxicillin safe for dogs lisinopril 20 mg without prescription clomiphene citrate where to buy which is better for longevity levitra or viagra viagra w mlodym wieku how to take prednisone 10mg for dogs viagra pill images levitra and psa levels clomid side effects drug interactions generic plavix europe cialis cost with anthem insurance where to get cialis in pattaya clone cialis hard to cum what is kamagra oral jelly used for how to tell viagra is fake cialis tadafil en brasil online apotheke cialis 20mg metronidazole po dose acyclovir cream price in mercury drugstore buy genuine cialis from eli lilly within canada how use viagra erection go down after viagra erection les contradiction du du cialis how much time take viagra for discharge 40 mg levitra prices how long does 2.5 mg lisinopril last ceneo viagra can i take levitra with amlodipine how to get most effectiveness from cialis 5mg viagra ad sailboat dyspepsia cialis getting viagra back from dominican multiple viagra pill usage how long does tadalafil stay in system apoteke cialis clomid success rates after 3 months indian hebal viagra price viagra twice daily to buy viagra in counter the cialis voucher did not go through what way to use viagra rx refill club cialis cialis allergy can i put cialis in my husbands beer what are viagra tablets for zithromax 2 blue pills how much escitalopram cost generico do zyprexa no brasil names of vardenafil in all countries does cialis help stop ringing in the ears levitra cover by kaiser how does viagra work best buy genuine viagra online no prescription what is cialis calox cost of zovirax injection dissolve levitra on tongue 20mg or 40mg nolvadex a day as a pct order xenical orlistat from china viagra finsateride what happens if. you drink on viagra does viagra stop working after extended use generic levitra 5 mg how soon do i have to take cialis shoot jelly viagra viagra man mexico viagra neden kullanilir how to use cialis for best results no prescription discount viagra the usa can i buy viagra in the netherlands buy xenical cheap online korean viagra prednisone tapers prescription sample buy 2 day diet pill cialis dosage levels liquid viagra from mexico teaching use of viagra viagra new york 3 day delivery shipping buy propecia uk plavix for sale why viagra is not working anymore nexium dose baby levitra online men seroquel xr drugs.com pharmacies to purchase viagra in south africa how much does prescrition viagra cost buying 2.5 mg cialis viagra side effects dangers viagra cause high blood pressure cialis 20 vs viagra 100 review buy clomid online with a switch maestro card free try tadalafil cialis.com.a thailand green viagra viagra canada on sale how long does it take for levitra daily to work mi az cialis how long it take cialis to work after prostatectomy dio boia cialis a hong kong tadalafil tablets ingredients fator equivalencia sildenafil generic singulair is there a viagra that works how to use viagra young socialismbankruptcy vardenafil patent india paroxetine does it work safe purchase viagra viagra 40 for 99 dollars cialis wellcare cover canadian off brand cialis tadalafil 600mgs how do i get a free 30 day supply of viagra still hard after i cum cialis get viagra without insurance do any gas staions carry viagra tadalafil in women what happens when you mix viagra with levitra can a family doctor prescribe levitra olanzapine work performance cost of levitra vs viagra viagra helps me cytotec pills side effects gold viagra 800mg is it any good viagra in india do help to stay longer what foods potentiate sildenafil how long can one last while taking viagra can a person get high off viagra household viagra substitutes how much is a viagra pill worth on the streets columbia basin research cialis can you mix viagra with a drink prednisone pack 12 day dose levitra drinkdosage workfaster online buing viagra with paypal predesone and cialis will cialis help me keep an erection after ejaculation viagra overnight shipping united states flagyl suspension dose amoxicillin buy online will levita work better than viagra he fucked after taking viagra how does of cialis affect women cialis delhi levitra 20 mg cialis imperial levitra libidus viagra yohimbe clopidogrel y cialis van bien cheap viagra 100mg tablets buy propecia pills india how to buy viagra in the philippines viagra man growth fuk stick viagra split safe whats d maximum dose for ciprotab per day viagra twice in a day at doews sildenafil citrate 50 mg look like best generic viagra forums finasteride tamsulosin and sildenafil can viagra be used as a suppository tadalafil fiyat cialis after sugery exstra viagra how to stop viagra work sildenafil suppliers in the uk is zovirax safe when pregnant can you snort viagra get high zithromax z pak cost kun je viagra op lanzarote kopen over the counter viagra cork viagra dealer in bradford uk los angeles viagra would cialis make average age men start viagra viagramax traducido para argentina cialis 20 mg drug interactions is viagra a comapny can u buy propecia in ireland cialis jamaica buy can i buy amoxicillin over the counter in turkey turkey cialis black 100mg using viagra first time tadalafil tadacip cialis tschechei rezeptfrei what can happen if i take 500mg of lamisil goatweed or viagra viagra tesco 2012 cheapest viagra cialis buy cialis online prescription nolvadex forum order name of indian ladies viagra is cialis one a day taking multiple goldmax viagra viagra falls southern weight loss drug orlistat buy viagra v praze how long does it take premarin to work order lasix tablets viagra bluish vision dangerous viagra burnout diflucan side effect how long clomid day 30 buy cialis with out prescription sertraline overdose with alcohol cialis lilly c20 what percent of males take viagra viagraflashback generic cialis malaysia buy amoxicillin online pharmacy new york what is the rate if viagra cialis work or not can i take vaigra one day after cialis materbating with viagra viagra cream in india lisinopril 20 mg cost uk crush viagra and put on clit viagra cardiomyopathy viagra is great for performance anxiety cheapest viagra sidefel 100 mg for sale effect of cialis on semen how much acyclovir do i take cialis 20mg.de viagra vs alcohol paroxetine hcl drugs.com viagra overdose side effects with cialis do you stay erect the entire time will viagra go through customs answers what doseage does levitra come in generic equivalent for celebrex pfizer viagra 100mg natural filling levitra script online can i dissolve original viagra viagra pills what is the use free female viagra samples with no purchase viagra australia patent can i order cialis on line water tablets furosemide for sale effective viagra dose hiw often can i us cialis voucher thermo lift diet pills how much alcohol can you drink while taking levitra viagra maca what is the shelf life forviagra levitra more than once viagra stop early comeing buy zovirax eye cream spain does your dick get longer with viagra viagra used on race horses how to use fluconazole 150 mg tablet viagra risiken nebenwirkungen headache with viagra buy clomid online plus free shipping overnight shipping of professional cialis does the cvs minute clinic prescribe viagra refil cialis hou much viagra in a month difference between viagra and lady viagra neurontin 400 mg cost can i by viagra in singapore from street cialis from cvs viagra malesie name of viagra buy azithromycin 1000 mg cialis what not to eat can lexapro and viagra be taken safely together cialis alebo viagra how do i know if 100mg of clomid is working cialis mg differances side effects upping dose zoloft paxil or zoloft for social anxiety why dont females use viagra cialis retail price in ct buy propecia america use viagra during masturbation viagra perempuan all different makes of viagra amoxicillin dose for 9 month old does cialis help when masturbating what does propecia bottle look like do women drink viagra what age is it ok to take cialis how long zoloft withdrawal symptoms last i get a major headache taking cialis tadalafil optic neuropathy where can i buy nolvadex tablets from purchase topiramate online men takes viagra and fuck donkey does viagra make you ejaculate or just give a hard one adipex diet pill prescription cialis launch date viagra und prostataoperation tadalafil slovensky viagra foud in uae cialis at walmart playa del carmen cost of amoxicillin at cvs what is propranolol used for viagra 50mg brand sildenafil frequency of use price of levitra at costco buy viagra online pay with paypal uk it okay to mix viagra with oxycodonepercocet together how much does cialis cost 20mg tadalafil professional new formulation pharmacy price comparison cialis safe take 2 nexium price viagra no insurance prolong ejaculation cialis doctors in cleveland that prescribe viagra what strenght does cialis come in paxil buy online doses of zoloft ages requirements for viagra over counter viagra alternative cvs can you eat viagra twice a day why would rogain and propecia not work nexium generic gerd works as good as viagra chlamydia treatment generic zithromax canada paypal generico do viagra em espanha what dose kamagra cialis come in bottle or package phenergan side effects overdose proscar next day delivery olanzapine safe during pregnancy cialis radio commercial xm for young people how long does levitra last what is use levitra pills what else to take with propecia so no boobs do soccer players use viagra can become dependent cialis how much neurontin drug cost viagra once erect stays erect teva prednisone high dose can i take lexapro and viagra what is the cheapest place to buy viagra buy prednisone on line for copd azithromycin wrong day viagra from canada legi does circumcision make men need viagra viagra ejaculate slower once a day cialis side effects generic sildenafil soho london harga viagra di malaysia safest and cheapest way to buy cialis viagra cialis levitra diet pills eades Black&White™

Anatomy of a Noob -
Why your Mom Sucks at Computers

The words metaphor and intuitive are often used in UX. They are the metrics we use to judge the quality of a solution. But is this quality really as universal as we might like to believe?

Let me introduce you to my mom. (Insert random “yo’ momma” joke here)

Some years ago I needed a file from my parents’ computer sent to me. I called my mom (my dad wasn’t home) and asked her to send the file. As my mom isn’t the most avid user,  I knew I would have to guide her through the process. No biggie, I thought.

The conversation went like this:

Me: OK, so you go to the desktop and open the mail client.
Mom: I am at the desk.
Me: No, not the desk, the desktop on the computer.
Mom: Where is that?
Me: Click on the little icon on the bottom of the screen next to where it says “Start.”
Mom: Internet Explorer?
Me: No, the next one.
Mom: Which button do I push?
Me: The left one.
Mom: Nothing happens.
Me: What do you mean nothing happens?
Mom: Well, a small window pops up. Is that the desktop?
Me: No, you are right-clicking. You need to click the left button.
Mom: But I am!

We go back an forth for several minutes, with me trying to convince her that she is, in fact, pushing the right (wrong!) button. Then, suddenly:

Mom: Oops! Everything just disappeared and now there are only small  icons. What did I do wrong?
Me: No, that’s it! You did it right. That’s the desktop.
Mom: OK, but I pressed the right button.
Me: Hmm…weird. Well, anyway, open your mail clientthat’s the icon I showed you, and double-click the left button.
Mom: OK, but nothing happens. That little box pops up again.
Me: Mom, I am telling you, you are clicking the right-hand button. You need to click the left one.
Mom: But I am! It’s just really difficult.
Me: What do you mean difficult? You just double-click the left button!
Mom: I know, but this is not behaving like it used to.
Me: What do you mean?
Mom: When I go up, it goes down, and it’s really difficult to double-click with my thumbs.

(Short confusion, followed by blink of light bulb flashing on.)

Me: Ahh!

Of course, now I realized what was going on. She had the mouse upside down!

I talked to my dad later that night and found out what had happened.

Instead of the mouse cord going behind the desk and into the back of the computer, it was plugged in at the front of the desk, into the USB port on the front of the computer. The mouse had been pulled around but she didn’t intuitively get that. She thought that this was how it had been before, and that she just didn’t quite understand. Mind you, she had used a computer before.

My mom is not stupid, yet she was unable to do some of the most basic tasks in navigating a computer. She is certainly not the only one. The latest Facebook glitch (read the comments) made it painfully obvious that there are many other people who might use computers but lack the holistic insights of the digital natives.

Metaphors as a tool for intuition.

In UX we often ask ourselves whether our design is intuitive, i.e., can the user figure out how to do the things we want them to do on their own by the visual clues and design patterns we provide?

We go to great lengths to ensure easy understanding. We make the button look like something you can press. We always make sure that the navigation is prominent and follows certain nomenclature. We use desktop as a reference, windows, pull-downs, accordions, etc. We call them metaphors, but very seldom do we question whether those metaphors are as intuitive and universally understood as we assume.

In the case of my mom, there is obviously little connection between the physical desktop and its digital counterpart. To her, the metaphors we use are nothing more than words—words that get lost in the stress of trying to navigate through an environment she doesn’t really understand.

To my mom, there is no connection between the top bars in MS Word and Outlook. The convention of almost always having File – Edit – View – Help, wrap around the functionality of any given application is completely lost on her.

And my mom is not the only one. There are millions of people who can’t find their way around a computer unless they are told specifically what to do. The second they step off the well-known paths, they are, quite literally, lost. This was made rather obvious when hordes of Facebook users complained about the new log-in procedure.

I have often compared the experience of the noob with dropping a geek into the wilderness of the African savanna with the wrong map.

As non-natives, we are forced to try to follow the map and instructions we are given of this strange and unknown area. As long as the map matches the territory we are fine. But if the map is wrong, what do we do? There are no metaphors from the urban jungle that we can take and apply. The map doesn’t prepare us for what we meet on our way.

The environment is completely alien and we fail to navigate it intuitively.  Not because we are stupid, mind you. We simply lack the experience of a native.

What separates digital natives from non-natives is that the former understand computers holistically. Whatever the digital natives encounter, they can typically quickly figure out what to do by nature of having a better understanding of the environment.

Noobs in the digital space don’t understand things holistically. They barely understand the basics. They lack any cognitive surplus to provide themselves with an overview of the environment they interact with.

Which brings me to three observations:

Intuition is learned.
Something is intuitive not because it’s universally understood but because we have learned the meaning of it from a holistic point of view. This requires lots and lots of experience and, for that matter, trial and error.

Metaphors are only meaningful in retrospect.
Don’t count on the physical-looking button to be intuitive just because it’s a metaphor from real life. Once you tell someone what a specific element means, they will most probably understand it, but not because of the metaphor itself.

There are no Bablefish in UX
Designing products and services is like speaking French. Not everyone understands it. Comprenez-vous? The noob might pick up a word here and there, but they aren’t, by any metrics, comfortable with participating in the conversation.

This all leads to the following conclusion:

Intuitive interaction is for experts, not for noobs
Understanding something intuitively really means that you understand it holistically. If you understand it holistically, you can fill in the gaps. This doesn’t mean you shouldn’t make your design intuitive or improve on it—not at all. Just understand that you are doing it for the natives, not for the noobs.

So let’s stop obsessing over whether something is intuitive and start obsessing over whether it’s understandable. That is going to be the topic of my next post.

Let me know what you think.

Note #1: As always HackerNews has some great comments with regards to my article.

One Aggregator to Rule them All –
Or How to Think Like Facebook & Twitter

Facebook and Twitter seems to be unbeatable and companies are feeling the pressure to establish themselves in the social space to get a piece of the traffic pie. But is the price of traffic really worth the trade-off?

Whether you’re a newspaper, publicly traded on the stock exchange, small start-up, governmental organization or an NGO you have most probably seen the writing on the wall. Social is here to stay and you better get into the game. Yet many organizations find themselves struggling to understand what it really means let alone what to do about it.

The knee jerk reaction often is to consult some sort of social media expert and the advice is just as often to create a Facebook fanpage, Twitter account, YouTube channel ( from now on TwitYouFaboo) and write a blog, preferably WordPress (yeah yeah, gross exaggeration).

These gigantic ecosystems contain large parts of at least the western demographics that most organizations is trying to reach online. After all you have to dance where the music is playing right?

Although it’s not necessarily wrong advising companies to establish themselves in these ecosystems, it’s not necessarily complete advice either and here is why.

Best practice is bad practice.

Some of the arguments you will normally hear from SM experts sound something like this:

  • Use social networks to de-portalize (made up word) your content .
    Burned by the failures of the “If you build it they will come” generation of sites, many companies are now putting their content out to where people actually are.
  • Use de-portalized content to create traffic to your site.
    By deportalizing large part of their content companies and organizations are turning fans or followers into visitors and thus into potential leads.
  • Leverage the success of existing social networks to establish a platform to communicate your brand to interested users.
    Because these social networks are so huge, it can be beneficial and tempting for most institutions to piggy back on their success.
  • Monitor the influx of traffic and try to convert it.
    If you succesfully manage to get people to visit your landing pages, your sign-up forms and your branded experiences, you can monitor which campaings or what content is successful.
  • Use established features (like, re-tweet, promote, share, recommend) to promote your content thus increase traffic.
    Because Facebook and Twitter have created several popular social features that can be used to boost your content maybe even allow it to go …. viral. It’s popular to use some of their metrics to get a piece of the traffic.

Sounds about right? But the devil is in the detail. Keep in mind that consultants will advice you to do what they can sell, not necessarily what you need.
Let’s try and take a different view on this.

  • If you are not paying for the product you are the product.
    Nothing is free not even Facebook. If someone is offering you a service you don’t have to pay for, it means that they are charging someone else by selling your content.
  • You are adding content to a platform you ultimately don’t control.
    It’s always dangerous to be too depending on a platform that might or might not be in business, change their TOC or evolve into something that don’t represent your brand properly.
  • You have to keep creating content to maintain traffic but it’s hit and miss.
    Although seeding your content is important and more organic than doing say a TV ad, it still has one major problem. You might know what content of yours is successful, but you will have a much harder time figuring out why. Most of the really important data belongs to the social networks.
  • You are adding much more value to existing social networks, allowing them to use your data to benefit your competitors.
    Mind you. A place like FaceBook is called a walled garden for a reason. Google is not the only one who is being kept from mining their data. It applies to everyone and yes that means your organization too. While you get to know some things about your fanbase or your group members FaceBook knows about all fans and all group members and everything else. The value you get back is dwarfed by the value you provide.
  • You are missing valuable metrics to truly create relevant content.
    FaceBook and Twitter monitors metrics that are important and relevant to them. That doesn’t mean that they are important to you. Not all metrics are relevant to all organizations. Chances are that by relying too much on other networks available metrics, you forget to look at which ones are important to you.
  • Not all features that exist in social networks apply to your specific situation, thus making it crucial to develop your own functionality.
    There is a lot to be said about the features that you get out of the box when joining many social networks. But most of the features are built to provide companies with an infrastructure that is viral. I.e. it might allow you to generate a lot of viral traffic, but it doesn’t mean that it’s spreading for the right reasons.

In other words, there are many dis-advantages and a lot of factors to keep in mind. One possible illustration of the problem could look something like this:

As you can see problem is that most if not all of the value that is created based on your users interaction with your brand resides within Twityoufaboo’s ecosystems and won’t be leaving. Because most companies are so eager to generate traffic for lead generation, they basically assimilate to Twityoufaboo’s terms, leaving a ton of valuable data behind. And in a world where data is becoming increasingly valuable that that means you are getting poorer.

Now you might say  “so what?”. TwitYouFaBoo is providing a platform for organizations to communicate from. The value that these companies get back is some of the knowledge about the profiles of the people that choose to follow them or sign up for their facebook fan page etc.

And yes you can take that approach and be satisfied with primarily generate traffic for lead generation, but know this. It’s not making your organization smarter, only more dependent. So if you care about smart, you should care about this.

Taking the leap into the social game is not simply a matter of being present on the right platforms. Deportalizing content purely to generate viral effects or traffic or to interact with your target demographic is  just not enough. If you want to build you company for the years to come, you got to start adding value to your own ecosystem.

From traffic generation to value creation.

Before we get into a possible approach I want to spend a little time explaining an often overlooked but fundamental part of what makes social networks so powerful.

Every social network have some sort of master feed. This feed consists of a number of feed items. Each item represents some sort of event triggered by one or more contributors. It can be an uploaded picture, a comment, a blog post, a status update, a wall post, tweet, video, up vote, like, down vote, a new member joining, two people connecting.

Any feed item that get’s posted will be added to a “master feed” and any interaction around this event will be used to enrich each item with meta data, thus adding more and more value to the master feed.

It’s this master feed that is then used to create all sorts of graphs and profiling. It’s that master feed that is so valuable. Not so much in it’s entirety but in the way the data is contextualized related to each user, group, fan base, age, demographic, civil status, gender, nationality, living situation and so on. All of this information allow for very targeted and specific profiling to take place. Whoever are able to harvest that kind of data for their organization is going to have a very powerful ecosystem indeed.

Any organization that is serious about using social media should be serious about how they build value within their own ecosystem. Serious about having their own master feed with their own enriched feed items based on their own metrics.

This doesn’t mean it should disregard being present in other social networks. Any organization who think that using social featuresBut instead of adding value to an external platform it should start harvesting social networks for valuable data to help them inform their own internal platform and therefore content.

So instead of putting the value of your efforts into other “master feeds”, make sure that you create your own.

The content that you publish whether internally or externally is now also informed by both internal and external data all collected into your own master feed. You have build a dynamic ecosystem, a learning environment based not only on external metrics but with it’s own unique metrics. You have created unique value, value that only you poses. Isn’t that worth aiming for?


As I have already made a case for here I believe that the future of any company who wants to stay in business is the ability to establish their own ecosystem. Many companies seem to be under the impression that if they aren’t on Facebook or Twitter or some of the other usual suspects then they are doomed. There might be some truth to it if you believe that those 600 million or so on Facebook are the only group of people you need. Just keep in mind that the internet have almost 2Billion users, there is still plenty of reason to establish your own ecosystem without sacrificing presence on Twitter and Facebook etc.